Ghanaian Designer Shines with Sustainable Fashion
Natalia Dzidulali Attivor, founder and Creative Director of ELEDZINE, has put Ghana on the global fashion map with her innovative phygital showcase at Afric’Artech in Casablanca, Morocco. The event featured ELEDZINE’s capsule collection, YEYE, which blends digital fashion presentation with physical exhibition, showcasing Attivor’s commitment to sustainability and cultural identity.
According to (link unavailable), the showcase was a testament to ELEDZINE’s vision of merging innovation with craftsmanship and storytelling. The collection consists of six looks, each inspired by themes of beauty, change, renewal, and newness, with layered silhouettes, hand-finished details, and symbolic design elements reflecting strength and rebirth.
Speaking on the milestone, Natalia Dzidulali Attivor shared, “Presenting YEYE in a phygital showcase in Casablanca was more than just a fashion moment. It was a reminder that Ghanaian designers can lead the future of fashion through innovation, storytelling, and intentional craftsmanship.”
ELEDZINE operates primarily on a bespoke and made-to-order model, reducing waste and encouraging conscious fashion consumption. The brand incorporates digital tools into its workflow to explore new creative possibilities while maintaining a strong focus on craftsmanship.
With a strong background in blending African cultural narratives, digital innovation, and sustainable design practices, Attivor continues to position ELEDZINE at the forefront of a new wave of fashion storytelling. The brand has previously made waves globally, dressing actress Michaela Coel for Hollywood’s SAG Awards.
As ELEDZINE expands its presence across Africa and beyond, the brand remains committed to creating wearable stories that inspire confidence, identity, and transformation in women.
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Author: Korkor Anumu
